Privacy Policy

Effective as of 8 October 2026

Please read this Privacy Policy carefully before registering for or using the websites and mobile applications owned or operated by Media Land OOD.

Introduction

This Privacy Policy, together with the Terms and Conditions governing the use of the Services (https://medialand.bg/terms), sets out the rules followed by Media Land when processing personal data collected from you or provided by you (“Personal Data”) in connection with all current and future websites and mobile applications owned or operated by Media Land OOD on which this Privacy Policy is published or made available.

The information and Personal Data you provide will be collected, processed and stored in accordance with the personal data protection laws of the European Union and the Republic of Bulgaria.

This Policy does not in any way affect, restrict or revoke your rights under the Bulgarian Personal Data Protection Act (“PDPA”).

If you do not wish us to process your Personal Data as described in this Policy, please do not provide it to us. If you have already provided data, you may change or delete it at any time through your User Account.

The Services are operated and maintained by “Media Land” OOD, registered in the Commercial Register maintained by the Registry Agency under Unified Identification Code (UIC) 201700045, with registered office and management address: 107 Sofroniy Vrachanski St., floor 1, apartment 2, Sofia 1233, Bulgaria; email: medialand@medialand.bg (hereinafter “Media Land”, the “Provider” or “we”).

Providing Personal Data is voluntary, except where certain data is necessary for registration, access, security or the provision of a particular feature of the Services. Refusal to provide necessary data may prevent you from using the relevant services, features or parts thereof.

Definitions

Personal Data means any information relating to an identified or identifiable natural person (“Data Subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier or one or more factors specific to that person's physical, physiological, genetic, mental, economic, cultural or social identity.
Processing means any operation or set of operations performed on Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Data Controller means a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of Processing Personal Data. Where those purposes and means are determined by European Union or Member State law, the Controller or the specific criteria for its nomination may be provided for by that law.
Data Processor means a natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller.
User means a person who uses and/or is registered for the Services and is a Data Subject.
User Account means an area of the Services accessible only after logging in with an email address/username and password. Through your User Account you can edit or delete the data provided upon registration or while using the Services, object to its use for Profiling and direct marketing, and access the Personal Data we hold about you.
Profiling means any form of automated processing of User data consisting of the use of that data to evaluate personal aspects relating to the User, such as preferences, interests, behaviour (including searches and requests made when using the Services), preferred account settings and location. Profiling is intended to enable the Provider to offer a more comprehensive use of the Services and personalised advertising messages.
Mobile Application means a software application developed and provided by Media Land for mobile devices and operating systems such as iOS, Android or other future mobile operating systems.
Services means all functionalities, content, services and digital resources provided by Media Land through its current and future websites and mobile applications.
Push Notifications means electronic notifications sent to a User's device through a Mobile Application, relating to system messages, account activity, marketing information, news or other Service features.
Device Identifiers means unique technical identifiers associated with a User's device or application, including Advertising ID, IDFA, Android Advertising ID, push token, app instance ID, device ID and similar identifiers.

General Provisions

By expressing consent or disagreement through the Services, you make an electronic statement within the meaning of the Bulgarian Electronic Document and Electronic Trust Services Act.
Users must ensure that the Personal Data and other information they provide is accurate, current and complete, and update it promptly whenever it changes.
Media Land indicates whether providing particular data is mandatory or voluntary and the possible consequences of not providing it.
To verify registration and consent to the Processing of Personal Data, the Provider may retain server logs containing the registered User's IP address, start and end times of a visit, browser and operating system type, device model and other information necessary to identify the User and reproduce their electronic statement accepting the Terms and Conditions and Privacy Policy in the event of a legal dispute.
When Mobile Applications are used, Media Land may process additional technical information, including the application version, operating system, language settings, mobile operator, device type, crash logs, push notification token, advertising identifiers and other diagnostic information necessary for the security, stability and improvement of the Service.
Where the User has consented to the Processing of their data for Profiling and direct marketing, the Provider also collects and processes data concerning personal preferences, interests and behaviour (including content viewed, searches and requests made while using the Services), preferred User Account settings, location and similar information.
Where a User has granted access to location, camera, microphone, photos or other device functions, Media Land processes the relevant data solely to provide the functionality requested by the User.
Users may restrict or withdraw permissions at any time through the settings of their device or Mobile Application.
Withdrawal of consent to the Processing of Personal Data does not affect the lawfulness of Processing carried out before its withdrawal.
Information shared through the Services, including User Account information, forum posts and comments, is public and may be seen by any visitor unless otherwise indicated (for example, your email address, telephone number and passwords are never public).
The Services may provide direct communication between Users, such as messaging or chat. To protect the privacy of correspondence, Media Land does not read such communications.
Where registration and Processing of Personal Data concerning children under 14 is necessary, separate confirmation from their parents or guardians is required.

Categories of Personal Data We Process

Information you provide or update in registration forms, User Account fields or content you publish through the Services (including names, date of birth, telephone number and email address). This includes information provided when registering for the Services, subscribing to a service or publishing material, as well as publicly available information received when you link your account to Facebook or another third-party social network or application, where this feature is available.
Information you provide when reporting a problem with the Services, reporting another User or contacting us for another reason. We may retain a record of your correspondence to resolve the issue.
Details of your use of the Services, including access dates and times, pages viewed, IP address, hardware and software used, traffic data, location data and other communications data and resources. If you do not wish to share your location, you can disable the relevant features on your device.
Information generated when Mobile Applications are used, including Device Identifiers, push notification tokens, crash reports, diagnostic information, app usage analytics, advertising identifiers, interactions with application features and data necessary for security and abuse prevention.
Information processed through integrations with third-party services and software development kits (SDKs) used for analytics, security, advertising, notifications, error monitoring, statistics, marketing, abuse prevention and Service improvement.

Purposes of Processing Personal Data

Creating and managing your User Account within the Services.
Providing access to the Services or their individual parts and enabling you to use the available services and features.
Personalising your experience with the Services so that you can make the most of the features offered.
Contacting you:
1. To respond to enquiries, reports concerning another User, problems with the Services or other communications from you.
2. To notify you of changes to the functionality of the Services or provide other information relating to their use.
For direct marketing and advertising purposes, providing information about Media Land's and its partners' products and services, news, newsletters and special promotions that may interest you. You may object to such use of Personal Data by emailing medialand@medialand.bg or using your User Account settings.
Measuring the effectiveness of the Services and for statistical purposes.
Ensuring security and preventing abuse, fraud, automated registrations, spam, unauthorised access and other violations of the Terms and Conditions.
Sending Push Notifications concerning Service features, system messages, account security, marketing information and personalised notifications where the User has given the necessary consent.
Improving the stability, performance, functionality and security of Media Land's websites and Mobile Applications.
Financial and accounting activities, where applicable.

Processing Periods, Retention and Erasure of Personal Data

The period of Processing Users' Personal Data begins following their explicit consent and ends upon withdrawal in the prescribed manner and/or as otherwise specified. Examples include termination of registration, withdrawal of consent to Processing and erasure of Personal Data following Processing. Termination of Processing may be based on the User's voluntary decision or initiated by Media Land.
Personal Data provided by Users is erased by the Provider within the following periods:
1. If a User withdraws consent to the Terms and Conditions and/or Privacy Policy, requests termination of registration, or Media Land terminates the registration, the Provider will close the User Account and erase the User's Personal Data held and processed by it within 30 (thirty) business days of receipt of the relevant statement.
2. The Provider also erases User data found to be inaccurate or disproportionate to the purposes for which it is processed.

User Rights

In connection with the Processing of Personal Data, you have the following rights, which you may exercise by submitting a request to the Provider's address stated above or by email to medialand@medialand.bg, signed with an electronic signature in accordance with the Bulgarian Electronic Document and Electronic Trust Services Act.

Right of access: the right to request and obtain access to Personal Data concerning you and, in particular, to receive from Media Land free of charge:
1. Confirmation as to whether Personal Data concerning you is being processed.
2. Information about the purposes of such Processing.
3. The categories of Personal Data being processed.
4. The recipients or categories of recipients to whom your Personal Data is disclosed.
5. An intelligible communication of your Personal Data and any available information about its source.
6. Information about the logic involved in any automated Processing of Personal Data concerning you, where applicable.
7. A copy of the Personal Data being processed on a preferred medium or electronically, unless prohibited by law.
8. Media Land refuses access to a User's Personal Data where the data does not exist or disclosure is prohibited or restricted by law.
Right to erasure (the “right to be forgotten”): the right to request that Media Land erase, rectify or block Personal Data concerning you where its Processing does not comply with the PDPA, and to request notification of third parties to whom your Personal Data has been disclosed of such erasure, rectification or blocking, unless this is impossible or involves disproportionate effort.
Every registered User may delete their registration by submitting a request through the relevant deletion form in their User Account. Media Land will delete the User Account within 30 (thirty) business days. Deleting a User registration automatically removes the User's data from the Services.
Right to rectification or completion of inaccurate or incomplete Personal Data: every User has access to their User Account and can update or correct the Personal Data contained in it.
Right to object to Processing: the right to object at any time to future Processing of your Personal Data for Profiling, direct marketing and advertising, as well as to its disclosure to third parties and use by them for direct marketing and advertising. You may change the relevant setting in your User Account. Users may object to Processing where there are legal grounds for doing so. Where an objection is justified, Media Land stops Processing the relevant data. Users have the right to be informed before their Personal Data is first disclosed to third parties or used on their behalf for direct marketing and to object to such disclosure or use.
Right to data portability: the Provider may supply information orally or in writing. Users may request a copy of their Personal Data on a preferred medium or electronically, unless prohibited by law. The Provider supplies the data in a structured, commonly used and machine-readable format within 30 (thirty) business days of receiving the request.
Users exercise their rights by submitting a personal written request to the Provider in its capacity as Data Controller. Requests may also be submitted electronically if signed with an electronic signature under the Bulgarian Electronic Document and Electronic Trust Services Act. An expressly authorised representative may also submit a request on behalf of a User under a notarised power of attorney.

Push Notifications and Mobile Communications

When Mobile Applications are used, Media Land may send Push Notifications to Users' devices concerning system messages, account activity, Service features, security, marketing information and personalised offers.

Users may restrict or disable Push Notifications at any time through their device or Mobile Application settings.

Third-party services and infrastructure, including Apple Push Notification Service (APNS), Firebase Cloud Messaging (FCM) and similar technologies, may be used to deliver Push Notifications.

Disclosure of Personal Data to Third Parties

In compliance with applicable legal requirements and your consent preferences, the Provider may give the following persons or third parties access to Users' Personal Data for the purpose of providing the Services:

Media Land employees who process Users' Personal Data as part of their duties relating to the Services.
Provider contractors, including payment system operators through which fees relating to the Services are paid.
Courier service providers for the delivery of prizes or parcels from us.
Other persons authorised by the Provider who assist in providing the Services.
Providers of analytics, advertising, cloud, push notification, crash reporting, anti-spam, anti-fraud and other technology services necessary for the operation, security and improvement of the Services.
Competent public authorities, institutions and persons under the conditions and procedures established by law.
The Services may include applications offered by other providers, such as Facebook and Twitter. You may be offered “like”, “share” or similar features, through which the application provider may link information collected about you to your account in that application. As a result, information from your account in the Services may become accessible to that application provider, other users and your friends in that application.

The Services may contain links to third-party websites. If you follow such links, please note that those websites have their own privacy policies. We accept no responsibility for their privacy policies or practices. Please review those policies before using the websites or services concerned.

We may share aggregated statistics concerning customers, sales, browser and operating system types, internet domains, demographic or profile data, traffic patterns and related information about the Services with third parties, but such statistics do not contain Personal Data identifying you.

Personal Data Security

Media Land takes appropriate technical and organisational measures to protect the Personal Data it collects and processes. These measures take account of current technological developments and provide a level of protection appropriate to the risks and nature of the data to be protected, including protection against:

Accidental or deliberate loss or destruction (backups).
Unauthorised access to or actions involving data (connection and data encryption, restricted access).
Access to Personal Data by persons other than authorised Media Land employees.
Storage and Processing outside digital form; Media Land stores and processes data only digitally.
Failure to periodically review and update Personal Data registers.
Failure to periodically update the security measures in place.

For questions concerning Personal Data protection, contact medialand@medialand.bg.

When using Mobile Applications for iOS and Android, technologies for analytics, performance measurement, security and personalisation, including Advertising ID, IDFA and other mobile identifiers, may be used only in accordance with the permissions granted by the User and applicable law.

Where necessary, Media Land will request additional consent through operating system mechanisms, including Apple's App Tracking Transparency (ATT).

Cookies

To enable the Services to function as intended, improve your experience and personalise your visits, we sometimes store small data files called “cookies” on your device. Most companies use cookies on their websites and similar local storage and identification technologies in Mobile Applications to improve usability and provide specific features (for example, a cookie may remember a password so you do not need to enter it on every visit). This is standard practice on websites worldwide.

Mobile Applications may use technologies similar to cookies, including local storage, session storage, SDK identifiers, mobile identifiers and other on-device storage technologies necessary for the operation, security and improvement of the Services.

What are cookies?

Cookies are small text files sent to your browser by a web server and stored on your device so that the relevant service can recognise the computer or other device you use to access it.

There are two types of cookies: persistent cookies and temporary or session cookies. Persistent cookies are stored as files on your computer or mobile device for an extended period. Session cookies are placed on your computer temporarily when you visit our Services and disappear when you close the page, meaning they are not permanently stored on your device.

Cookies cannot harm your files or increase the risk of computer viruses.

How do we use cookies?

Cookies are used to adapt the content of the Services to User preferences and optimise their use. They are also used to compile anonymous statistics about User behaviour within the Services in order to improve their structure, design, appearance and content.

Media Land may permit the use of third-party cookies. These include cookies associated with software products that record anonymous User statistics (Google Analytics, Hotjar and others).

Cookies associated with social buttons and plugins enable pages to be shared and Users to interact with social networks. To operate these tools, social networks (such as Facebook, Twitter, Instagram and others) may set cookies through the Services that interact with a User's anonymous profile on the relevant network or add information to the data collected in ways and for purposes described in their respective policies and websites.

Certain embedded content displayed through the Services but provided by third parties (such as YouTube, Facebook, Instagram and Twitter) may use cookies to collect anonymous information.

Advertising networks may also be used, including AdWise, Google AdSense, Google DFP, HTTPool and EasyAds.

Media Land has no access to or control over cookies used and provided by third parties. This Policy does not govern how those third parties collect and process information. Please review their respective policies to understand their practices.

How can you control and/or delete cookies?

Most browsers accept cookies automatically, but if you do not wish to accept them, you can configure your web browser to reject them. Most browsers allow you to control cookies through their settings, usually under “Options”, “Settings” or “Preferences”. You can delete cookies already stored on your device and configure most browsers to block them entirely. If you do so, you may need to adjust certain settings manually each time you visit a website or use a service, and some services or features may not work.

Please note that restricting cookie permissions may prevent the Provider from offering all Service features in full. Some cookies are essential for the proper operation and security of the Services and cannot be restricted or disabled except by discontinuing use of the Services.

For your convenience, the following links provide information in English about managing cookies in popular browsers: